Jeff Brown-July 25, 2019 If you read anything by or about Celero, you’ll see the word “integration” in lots of places. That’s one of the hallmarks of our company, a diligence we take into everything we do. It’s about delivering value on multiple fronts for our partners and merchants.

We normally speak of integration with regard to helping small and mid-sized merchants get a competitive edge, by merging payments with SaaS solutions, analytics, and other tools for financial management, operations management, and business-building. And while we are laser-focused on developing the ultimate one-stop commerce solutions shop for SMBs, that doesn’t mean we’re not looking for similar synergies for our partner institutions, chief among them community and regional banks.

That’s where our recent acquisition of Elmhurst Financial really makes sense.

While we really liked everything about this company—the exclusive focus on community and regional banks, the white glove service, great technology, and their ability to walk in their partners’ shoes—what I liked best about this team was their ability to bring all of that together and deliver an experience that makes doing business with Elmhurst easy.

Perhaps the best example of how Elmhurst approaches solving challenges for financial institutions is their BANKMAX program. This team seems to take nothing for granted. While I know we have competitors with good pricing and solid training programs, Elmhurst’s BANKMAX is the most comprehensive approach to partnering we’ve seen in this industry. In addition to competitive products and services and access to an elite inside sales team, what’s special about this program is how it helps regional banks create an ethical sales culture.

How do they accomplish this? Technology. When you’re able to help your merchants find real savings in the payments ecosystem, giving them real data in contrast to the smoke-and-mirrors approach they see in other quarters, that’s a commitment to doing business the right way for both merchants and the banks they trust, day-in and day-out.  

BANKMAX is all about putting our partners in position to win, since their victories are aligned to the success of their merchants. Happy merchants—those who have the payments capabilities they need at competitive prices they can understand—will see their bankers as partners who share in their success, rather than simply trying to maximize their own income at product level.  

If you’re into the numbers of this business, like we are at Celero, it’s hard to look at the tools and reporting included in BANKMAX and not geek out at the insights available to financial institution partners. The level of detail captured in sales and merchant reporting, as long as the ongoing portfolio analysis, is certainly equal to any technology that commercial bankers enjoy at large banks with in-house merchant departments.  That’s precisely our value proposition, and why we’ve felt so aligned to our teammates from Elmhurst from day one, that quest to give community banks the technology and tools to compete with much larger competitors, so that they, in turn, can equip small merchants in ways only large companies take as routine.

We welcome the Elmhurst team to Celero, and we are excited by all of the possibilities for us to all grow together.

Let's face it, most small businesses need a convenient way to accept credit card payments — customers expect to be able to pay this way and not offering this option can limit your cash flow for sure. 

So, Why Accept Credit Cards?

With the percentage of shoppers using credit cards to make purchases increasing each year, whether you operate out of a brick-and-mortar location or run the majority of your transactions on the road, it’s essential to have a reliable method for processing credit cards.

Did you know that in addition to making payments more convenient for your customers, accepting credit payments can make your business more lucrative? Customers tend to spend 12 to 18 percent more when using credit cards in comparison to other payment methods, and this money goes straight to your bank account. Credit card payments don’t bounce the way checks can and there’s no need to make separate trips to the bank to deposit your earnings.

What Credit Card Processing Options Are There?

In order to select the best method of accepting credit card payments at your business you'll need to look for an option intended to meet the needs of your business, while at the same time one that will provide satisfaction and convenience to your customers. Let's compare and contrast some of the most common options — as we do so, you'll want to consider the type and number of transactions you commonly handle, where you make the largest number of sales, and whether or not your company engages in e-commerce.

Basic Terminal

The  basic terminal — credit card terminals accompanying cash registers are still the easiest way to recognize if a business accepts credit card payments. If you operate a well-established brick-and-mortar location and handle a big number of credit card transactions each day, this is likely your best option.

These days, the more modern terminals should be equipped to handle swipe cards, EMV chip cards and NFC (near-field communication) payments. This means that your customers who prefer mobile payments will have the option to pay in this way. This will also help expand your potential customer base, given a good portion of customers find mobile payments to be the most convenient. 

Mobile Credit Card Payments  

Let's face it, not all small businesses have the budget for complex credit card processing equipment — luckily there are other options, such as accepting mobile credit card payments at your business. Mobile payments are a truly reliable payment solution that can empower businesses to accept payments in person, online and anywhere their business takes them. This is one reason why mobile payments are becoming an increasingly attractive option for businesses of all sizes, industries and locations.

Using a mobile point-of-sale device is a good option for companies in need of flexibility. If you attend festivals, trade shows and other events where you offer products for sale, having a mobile solution can increase the number of transactions you’re able to process.

To accept payments via a mobile payment solution, you need three things: mobile smartphone or tablet, a mobile payment app and a card reader. A mobile point-of-sale, also known as mPOS, is the app that enables you to quickly and securely accept payments from any smartphone or tablet. To get started, just download a mobile app, plug in the card reader (or use Bluetooth), connect to a Wi-Fi or data network, and you’re ready to start accepting mobile payments.

Accept Payments Online

Making the decision to add e-commerce to your business will extend your reach beyond just your local customers, but will require a way to process credit card payments from your website. Choose a merchant services provider with the ability to handle all types of payments so that you don’t wind up trying to juggle data from two different providers.

This represents a significant audience of potential customers, including a large number of mobile shoppers. Online payment options should make shopping and payment as easy as possible for this audience.

Choosing the Best Credit Card Processor

Once you’ve decided on a credit card payment option, it’s time to find a credit card processor, often referred to as a merchant services provider, that offers this particular option, with all the capabilities your business needs. If you're still unsure which credit card option is best for you, a merchant services provider, like Celero, will walk you through your options and help you determine the right fit for you and your business. 

Research is key. You'll want to look into each credit card processing option to find the right fit for your business and customer base. Compare rates, fees and features, including which major cards you can process. By choosing a convenient, low-cost option with the ability to integrate with e-commerce solutions, you can offer the best service to every customer of yours who wants to pay using a credit or debit card.

So what should you look for in a payment processing company? Consider these criteria when putting together your list of merchant services providers: good reputation, product variety and quality of service. A simple online search will reveal multiple websites, all promoting different merchant services providers — one trusted source would be Google Reviews.  Nexd, finding a merchant services provider that offers the latest and greatest technology, such as Bluetooth and NFC-enabled mobile EMV readers, will play an important role in preparing your business for the future. Last, but definitely not least, when talking to the merchant services provider, ask what kind of support you can expect in the future. It's best to look for access to reliable installation technicians and 24/7 in-house customer service.

Your business depends on reliable credit card processing, so make sure to conduct your due diligence before deciding who to trust. At Celero we operate on the concept of full disclosure and make it our goal to put you and your business in the best position possible.

Jeff Brown-July 18, 2019 Practically all commercial banking financial institutions (FI) engage in some form of asset-based lending.  These loans, which take the form of revolving lines of credit or term loans, are secured by the borrower’s assets (as the name implies). How much credit a borrower can access is primarily determined by the quality and value of the collateral, which can range from accounts receivables and inventory to equipment and real estate. 

The purpose of these loans range from working capital augmentation, acquisition, and recapitalization to financing growth through marketing spends, and much more. Repayment is typically looked at as cash flow from operations through collection of accounts receivable and conversion of inventory to cash through increased sales.

Often these loans and/or lines of credit are governed by some type of formula whereby the most collectable accounts receivable and marketable inventory is used to calculate the amount a FI is willing to advance to the borrower.  For instance, the formula might be similar to:

“The FI will advance 80% of accounts receivable less than 60 days old and 20% of inventory less than 90 days old not to exceed $100,000.”

The benefits of these types of loan/lines of credit for both FI and customer are:

·       Increase your borrowing power, especially for companies with less predictable earnings and cash flow

·       Enhance discipline and efficiency around accounts receivables and production for more borrowing capacity

·       Reduce financial covenants, including restrictions around the level of debt to enterprise value or cash flow, and net worth-focused covenants

·       Potentially gain more time to address financial difficulties due to built-in collateral protection

As you consider the collateralization of these loans and lines of credit, merchant credit card deposits that are deposited in your bank each day are often overlooked.  More and more merchants are accepting business-to-business payments via credit card.  Today, the conversion of their accounts receivable is often in the form of a credit card payment and not a check.  These payments are done for convenience, your client’s customers often demand the reward perks that go with B2B charges, or your clients have realized that they can often get paid faster with less bad debt expense by accepting credit cards for payment.  Surcharges have also made it more attractive for B2B merchants to accept credit cards more than ever before.

Due to the highly competitive nature of the payments ecosystem, most merchant credit card processing relationships reside with third parties in today’s marketplace.  As a result, banks have often lost the merchant relationship to payment specialists in the industry.  Those third parties often control a very large portion of your bank’s asset based-lending collateral.  The merchant credit card deposits are often being deposited at an FI other than yours, thus they are out of your immediate control or visibility.

As your FI is establishing its lending policies it should considering making it a condition of approval for all loans secured by accounts receivables and inventory that your bank process the credit card transactions for your customers.  A policy of matching or reducing your client’s payment processing costs can be established so that your client knows they are receiving excellent service and value, your FI benefits by residual income, and your asset-based lending is better secured by having all of your customer’s deposits residing inside your FI.  Why not have complete visibility of your customer’s cash flow via checks deposited, incoming wires, ACH and now credit card deposits? You’ll be able to see increased risks based on the health of the business, as well as opportunities to do more for your clients as they strengthen.

Contact our team at UMS Banking to learn how to implement this plan, reduce your lending risks, and better serve your customers today.

Earlier this week, Celero CEO Kevin Jones sat down with Payment Facilitator’s Kim Graber to discuss the Nashville startup’s fast rise through making four key acquisitions during its first year in business.

During the interview, Kevin explains how the acquisitions of UMS Banking, RazorSync, Elmhurst Financial, and Tandem Innovative Payment Solutions gives Celero the platform and scale to compete and deliver on its promise of fast, sustainable growth for its small and mid-sized customers. As of these four transactions, Celero is now one of the country’s largest payment processors, serving more than 25,000 merchants and processing more than $8 billion in transaction volume.

Learn more about Kevin’s plan for Celero to be “nimble, smart, and genuine” in its efforts to rise through the chaos that defines the payments ecosystem by focusing on the end solution delivered to merchants rather than living up to a payments industry label. Read Graber’s article in Payment Facilitator here.

Jim Harris-July 11, 2019 My long-time friend and our CEO, Kevin Jones, talks often about the importance of integration when it comes to helping small and mid-sized businesses compete and win. What he’s referring to is a natural fit that occurs when great financial technology from different corners of the market—payments, SaaS, and analytics—comes together to bring a one-stop shop for SMB management, both from financial and operational perspectives.

While Kevin’s vision is unmatched in the industry in this regard, I focus my role on something that’s even more foundational, and I’m pleased to tell you that what’s behind every great integration is a great partnership, whether it’s a collection of brands like UMS Banking, Elmhurst, Tandem, and RazorSync, or you’re talking about partnerships of the external, strategic variety.

For me, there are many great partnership opportunities for a company like Celero and its subsidiaries like UMS. We’ve seen a wonderful partnership develop internally as we integrate our teams on a shared services platform that will offer incredible value to SMBs. We also see this dynamic in our work at local community banks through UMS, as well as larger community banks and regional banks through Elmhurst.

At UMS and Elmhurst, we work through commercial bankers and the many teammates who support their work, from branch managers to tellers. Partnerships work and only work when both sides can win. When a community bank brings in a payment processing partner like UMS or Elmhurst, both teams can do what they do best, share the revenue accordingly, and give their mutual customer, the SMB, the tools they need to compete. Commercial bankers are at their best when they can focus on building client relationships and leave their partners to simplify otherwise complex aspects of their clients’ businesses.

The same can be said for software providers. There are many SaaS providers out there that are focused on specific industry verticals. A great example is our own RazorSync, but there are many others out there, too. Again, the developer can stick to what they do best—writing great software, while we can come in with a frictionless integration and onboarding experience for the SMB that’s as easy as clicking on the browser icon on your new computer’s desktop. While I suppose it’s possible that you can build a great app without payments integration, having the revenue stream connected to your financial and operational management means a lot more data and a lot better decision-making along your business-building journey.  

Another great value proposition is that of associations. Again, a partnership must deliver value on both ends. When we can engage with associations, we have the opportunity to grow exponentially the number of merchants we serve. In exchange, the association—a member-driven organization that needs to think of new ways each year to deliver greater value to its member companies—has a program that offers competitive rates and terms that help its members grow.

One of the things I love most about our industry is that it’s full of people who are collaborative by nature. That doesn’t mean that we’re not competitive, but rather that we’re able to focus not only on what we need in business, but what our partners, be they financial institutions, software developers, associations, or others, need as well.  What we are building here at Celero, while it may not be unique, it’s nonetheless special. It’s special because of the integrity we have in aligning our success to that of our partners. They find out very quickly that if we are going to invest ourselves, our financial resources, and our capabilities into a partnership, it’s because we’re betting on them to win.

When you base your partnerships on being fair to your partners and positioning them to win big, you can expect great results for your own team as a result, too.

Celero Commerce, a newly formed payments and business management software company with LLR Partners backing, could deploy around USD 150m toward M&A over the next three years, said CEO Kevin Jones.

Established in December, Nashville, Tennessee-based Celero has already completed four deals to date. The initial transaction was made that month as a strategic investment in Glendale, California-based UMS Banking, a full-service merchant acquirer, providing the core payment processing infrastructure for Celero.

The others are Minneapolis-based RazorSync in the field services vertical; Brentwood, Tennessee-based Elmhurst Financial Services, which is focused on payment processing for community and regional financial institutions; and Greenville, South Carolina-based Tandem Innovative Payment Solutions, a credit card processing company.

Going forward, ideal targets will include business management software and payment processors serving schools, non-profit organizations and government, the CEO said. Targets should be profitable and have EBITDA in the USD 2m to USD 10m range, he said. It will work to source deals later this year, and could close “a couple” of acquisitions in 2020, he added.

Jones is president of the industry trade organization, Electronic Transactions Association (ETA), and has been an executive in residence with LLR since September. He was formerly president of SignaPay and CEO of Anovia Payments.

He said Celero will serve as an acquisition platform with a goal to bundle commerce data analytics, business management tools, and rewards programs with payment processing capabilities for small businesses, so that the small businesses have an integrated and simplified user experience, and meanwhile Celero benefits from the economic advantage, Jones said.

Celero has 107 employees. Majority owned by LLR, it already does business across the US and plans to expand to Canada organically later this year, Jones said. Celero has over 25,000 merchant customers, processing USD 10bn in annual payments volume. It partners with TSYS, First Data and Global Payments for the processing capabilities.

Private equity firms have been actively rolling up in the middle-market payments space by forming vertical-focused acquisition organizations like Celero. In 2015, Aquiline Capital Partners created payments platform company Togetherworkin the membership vertical. After making nine acquisitions backed by Aquiline, it was sold to GI Partners in March 2018, and has acquired four more since then.

Celero is not rushed to contemplate an exit, Jones said. It will be focused on refining the platform, and down the road could be attractive to strategic or private equity acquirers, he added.

DLA Piper provides legal services to Celero, and Armanino provides accounting services. Pinnacle Bank is its commercial bank.

Kevin Jones- June 27, 2019 I’ve reached a place in my career where I choose the people I work with, whether it’s our employees, our strategic partners, or the kinds of customers we bring in to Celero. That’s not something to be taken lightly, and while that’s an incredible place to be, it comes with a high price. That price is constant mindfulness of the needs of others, and how best to take care of their needs. The key to our success is empathy.

When I first began managing people over 20 years ago, I knew that in order to motivate people to succeed for themselves and their customers beyond their wildest dreams, there couldn’t be a “Kevin Jones Way” of leadership. Instead, I decided to make each relationship about the other person, thinking that if I gave them what they needed—confidence, encouragement, tools, and sometimes an appropriate dose of tough love—they would not only play their role on the team, but be the ultimate teammate.

Early on, I could see that this path to leadership was a formula for winning—and winning big. When people know that you believe in them, consider their well-being in an authentic way, and invest in them for the long-term, their performance, productivity, and happiness know few boundaries.

The same dynamic holds true for partners and customers. When you extend empathy and try to walk a mile in the shoes of those outside your company, great things happen. In the business-to-business world, business owners and managers are looking for someone that transcends the traditional vendor/client framework, wanting trusted partners. When you live with empathy for your partners and clients, you can even transcend the trusted partner level and become more like a teammate or even a friend or family member.

What I’m talking about here isn’t a normal approach, but I think it’s what the best companies do best—empathizing to better understand employees, partners, and customers. And this abnormal approach definitely yields abnormal responses, underpinned by a higher level of loyalty.

Here’s the best part: when you choose to lead with your values, first among them empathy, but closely behind come teamwork, accountability, respect, and positivity, success is sweeter. It’s sweeter because you share it with others, with your employees, partners, and customers. I like to think of the difference in a way that many can relate to immediately. I enjoyed my life immensely before I met my wife. My life was certainly good, but I had no idea how great it would become, first through sharing it with her, and then with her and our children.

Anybody who knows me at all hears me talk a lot about concepts like loyalty and culture. Loyalty is something we create through individual relationships, and so is culture. But culture is what happens through the exponential power of all of those individual relationships when you bind them together in the service of a single mission. And the key to all of these wonderful elements of a company is empathy.

Complementary acquisitions add distribution and technology-focused organizations to enhance Celero’s commitment to its financial institution partners and merchants nationwide

Nashville, TN – June 18, 2019 – Celero Commerce (“Celero”), a vertically-focused commerce solutions provider, announced the acquisitions of Elmhurst Financial Services (“Elmhurst”), the leading financial institution-focused payment processing provider, and Tandem Innovative Payment Solutions (“Tandem”), a technology-focused payment processing provider.

These acquisitions strengthen Celero’s expertise in providing industry-leading payment processing, business management software, technology, and customer support to its financial institution partners and SMB customers. Following the additions of Elmhurst and Tandem, Celero will serve approximately 25,000 merchants and process approximately $10 billion in annual payment volume, with more than 100 employees in five offices across the U.S.

Based in Brentwood, TN, Elmhurst partners with community and regionally-focused financial institutions, assisting them to develop and optimize their customer relationships. “Joining the Celero family enables Elmhurst to more effectively serve its customers by leveraging Celero’s technology orientation in a rapidly changing fintech environment,” said Paul England, founder of Elmhurst. “As part of Celero, we have the unique ability to provide a more robust set of business management solutions and payment processing capabilities to our bank partners.”

Based in Greenville, SC, Tandem provides technology-oriented payment processing solutions to financial institutions and SMB merchants. “We built this business to offer enterprise-level products and services for the local business,” said Larry Feniger, founder of Tandem. “With access to Celero’s resources, we will continue to effectively serve our partners and merchants by providing access to best-in-class payments, products, and technology services."

“Bringing Elmhurst and Tandem into the Celero family allows us to reinforce our ability to empower financial institutions and SMBs to compete in the dynamic, technology-forward marketplace,” said Kevin Jones, CEO of Celero. “We look forward to extending Paul and Larry’s commitment to their partners and merchants by providing access to Celero’s technology and vertically-focused business solutions.” As part of these transactions, senior leadership will join Celero’s management team.

About Celero Commerce

Based in Nashville, Celero Commerce is a full-service, integrated electronic commerce solutions provider powered by leading edge technology, strategic partnerships, and business intelligence, all moving at the speed of modern business.  Celero offers payment processing services, business management software, and data intelligence to small and medium-sized businesses, empowering them to drive growth and profitability.

Media Contact:

Celero Commerce

Scott Farace, Chief Marketing Officer

scottf@celerocommerce.com

972-533-5655

Kevin Jones - June 13, 2019 - Anyone that takes a close look can see that the payments ecosystem has changed dramatically. Think about the last time you walked into a chiropractor’s office or a florist’s shop. Five years ago, you would have seen a small box terminal at the front desk or cash register. Now, you are likely to see small and medium-sized businesses (SMBs) like these using tablets or other business management software integrated with a payments gateway.

Companies like ours have evolved accordingly. Instead of launching Celero Commerce as a traditional payments play, we architected ourselves as a true financial technology (FinTech) firm, where our role is to drive commerce and cultivate growth and profitability for our customers. We want to help them win. This core goal is reflected in our name, as Celero is from the Latin meaning “accelerate.”

I first witnessed the changing landscape of payments in the early 2000s, just a few years into my career. We started seeing a lot of business management software effectively drive success specifically at the enterprise level. One of the first industry sectors we saw change radically was restaurants. The advent of tablets, and mobile solutions in the last five to seven years have made the integration of payments and software much more affordable downstream in the small to mid-size business sector.

What tends to hold companies and even entire verticals back sometimes is the failure to design and develop software with a payment experience that’s fluid within the space. We’ve seen event and invoicing software companies struggle because they didn’t do payments well. And while at previous stops in my career, we tried to make the payments experience easier, with Celero we’ve turned the model on its head. We’ve taken a different approach by acquiring SAAS software that’s applicable in more than 60 verticals, and we will continue to expand that scope of influence. Our goal is to deliver differentiated and complete solutions (payments, data analytics, software) to customers that help them compete and win in a competitive market.

Integration is important at Celero, as it is for a number of companies in our industry. We believe, however that true differentiation happens when you alter merchant and consumer behavior. We like to think we can alter behaviors by being “disruptively simple” in our work.  While many of our competitors are still focused on delivering a core payments solution while trying to get merchants to secondarily add business management software and tools, we’re taking a path less traveled, that’s more customer-centric. At Celero, we are not looking for software to be our distribution. We’re looking to be their distribution. Furthermore, most merchants don’t have time, and many more don’t have the expertise to try to package all of these solutions themselves in an effective manner.

To illustrate this point, let’s look at one of our first acquisitions, RazorSync. Great software is both high-impact and user-friendly, and RazorSync has earned that designation. The team at RazorSync has built some breakthrough software targeted at field service businesses like HVAC, exterminators, landscaping, plumbing, electricians, and many more. The core software helps field service companies with both operations process management and financial management. In addition, the development team designed a user experience that optimizes payments.  Serving companies in a vertical previously dominated by cash and checks has given RazorSync the opportunity to make a real difference. Customer surveys have quantified the difference, too, as the average RazorSync user reports first-year growth of 23 percent. This is a great example of what we want to repeat moving forward, making solutions simple and cost-effective, empowering our customers to grow faster. 

That’s our sweet spot at RazorSync and at all of the teams that comprise Celero, helping businesses. At the intersection of payments, management software, and business intelligence is greater efficiency and cashflow, seamless integration with accounting software, and streamlined reporting. All of these factors contribute to better decision-making with real data at the business owner’s fingertips.

The future is bright when you see the opportunities for us to drive middleware technology in the service of SMBs. Celero will look to create automation and simplify integration and boarding for every merchant. We will focus on delivering the most actionable data to Celero customers. 

Our future acquisition outlook will be shaped by our desire to make a big impact for our users. Thus, we’ll look for software companies optimizing their products for verticals we are interested in, such as nonprofits, schools, and government. As we grow, we’ll continue to build strong distribution channels—direct, integrated, and via partnerships with financial institutions—making Celero the commerce the partner of choice in these verticals for growth-oriented customers.

Jeff Brown - June 5, 2019 - I’ve spent a lifetime working in the financial technology space, with most of my career in the payments industry. Over time, I’ve worked in the largest companies in payments, as well as a few startups and in-between. For nearly three decades, I’ve seen many technological advances, and I’ve seen just as many well-intentioned efforts stymied in the marketplace. The more I see, the more I’ve come to believe that there are a few common denominators that all successful developers share.

As we were looking to integrate SaaS technology with our payments platform early on at Celero, I was struck by one team in particular, the people at RazorSync, and how they seemed to share those common denominators I’d seen in successful developers before:  their ability to empathize with their customer, their success at developing versatile software, and the fact that they were intelligent to know that you can be both simple and sophisticated.

Empathy

When people develop intuitive technologies—the ones where you almost don’t need a manual or much instruction to figure out on your own—it’s because they are empathetic; they understand the customer. They can easily slip into their user’s shoes, know their needs, and meet those needs.

You can tell when you navigate RazorSync, that while it doesn’t offer something for everybody, it’s definitely everything for the field service business.  That person generally is working in a traditionally less sophisticated space, one where too many contractors have worked as sole proprietors without their personal liability protected, and one where checks and cash—with their attendant risk—dominate. It is also an industry where its customers prefer to use credit cards in order to enjoy the rewards and benefits that come with charging larger purchases and earning points, air miles, and rebates.

RazorSync is aimed squarely at these folks, enabling them to take one-person operations to legitimate businesses, and enabling owners who may have multiple trucks in the field achieve greater growth, faster—one of our core values at Celero. The team has built RazorSync to address the three areas where field service business owners typically need the most help: managing finances, scaling operationally in the wildcard environment of travelling from home to home, business to business every day, and getting paid.  

RazorSync meets the business owner where they are, delivering a one-stop solution set right out of the box. 

Versatility

The best applications are versatile. While they don’t try to solve all of the world’s problems, elite solutions choose their targets and meet as many of their needs as possible. A good example of this dynamic is LinkedIn. Some of us use it for networking, others for sourcing sales leads, and still others for finding good hires or being found. Some use it for all of those things, but many pick and choose capabilities as they need them.

RazorSync is just such a solution, addressing disparate, yet shared pain points like accounting integration, estimating, invoicing, routing and logistics, payroll, employee tracking, and customer management. A true all-in-one solution for the HVAC company, the plumber, electrician, or landscaper, RazorSync is focused on overcoming the challenges that these types of companies face every day.

Simplicity

While we like our technology to solve a sophisticated array of challenges, we also need it to be user-friendly. I know most people, if faced with a trade-off, would choose fewer capabilities if it meant an app was easier to use. This is a quite logical conclusion, as what good are features if you don’t understand how to use them!

Customer after customer has shared with us what a great impact RazorSync has had on their field service business. Many have reported increased profitability immediately, as well as greater efficiency across all of their operations.  They chalk up this immediate success—again, we want them to grow and do it faster—to an easy-to-use and understand interface, as well as superior customer service. While many developers want to create software, seemingly few want to actually support it. The RazorSync team is comprised of people after our own heart. While they certainly create truly great business software, they are equally committed to the human side of the business, caring for customers with great compassion, knowing that customer downtime in a field service operation means loss of revenue with immediate effect.

The RazorSync team provides Celero with an opportunity to be unique among integrated commerce companies built on a payment’s platform coupled with SaaS solutions and supported with business intelligence tools. We have our own technology development team at RazorSync, studying the unique business needs of new verticals, so that we can bring software to market that helps them better accomplish their respective missions.

Stay tuned as we continue to distribute all-in-one solutions like RazorSync to our customers directly, via our financial institution partners, and integrated with other products.